16/12/2020
Human-Centered Design is one of the most popular buzzwords in nowadays projects. It can be virtually applied to any field: from products, websites, applications, or numerous services. But currently, IT is the area to explore it the most. What is Human-Centered Design and how can we benefit from adopting this method?
Human in the center of every project phase - in a shortcut this is the clue of Human-Centered Design. The final user (not product owner) decides on the pitch of product development. He’s engaged in the process starting from research, thorough testing of every iteration, and evaluating solutions. His remarks and tips have an impact on product functionality, resulting in a product deeply oriented to fulfill end-user requirements.
The effectiveness of Human-Centered Design comes from deep and direct cooperation between the team and the customer.
There are a few concepts that are misunderstood or should not be connected toHuman-Centered Design. One of them is Design Thinking. True, both methods have a lot incommon, yet in the practice, we use different processes. The biggest common trait is the factthat a particular meaning of Human-Centered Design and Design Thinking is to set humanusers as the most important part of the project. Although the difference between them is thatHuman-Centered Design scopes for highly usable products, whereas Design Thinking strivesfor innovative and creative solutions for complex problems - so-called “wicked problems”.
Agnieszka
Senior Animator