Digital marketing - the best way to get new customers.

While reading, you will find out:

  • what is the difference between digital and traditional marketing?
  • why is online marketing more effective than offline marketing?
  • why is dialogue in digital marketing better than monologue in traditional marketing?
  • how to reach your potential customers using digital marketing?
  • why is it important to measure the results of digital marketing campaigns?
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Nowadays, not only young but also elder people spend more and more time on the Internet. Statista presented the report which shows the age of people using the Internet. Young people between 18 and 34 years old are 50% of all users. Middle-aged people between 35 and 54 y.o are 33%. People over 55 y.o represent 17% of the group. As you can see - with the Internet you can reach anyone you need and gain your potential customer’s attention.

What is digital marketing?

Digital marketing is used by brands to connect with their potential customers through the Internet and other forms of digital communication. Digital marketing is also known as “online marketing”.

What is the difference between digital and traditional marketing?

Traditional marketing is every type of marketing that isn’t online, for example, phones, letters, radio, television, newspapers, or billboards advertising.

Which is better to invest in? The answer is obvious: digital marketing. Why?

Reasons why digital marketing is the best way to get new customers.

More and more companies try to enter into dialogue with their customers because monologues in traditional marketing are no longer sufficient. Even though it’s very hard to get your audience’s attention, it’s worth trying. Come up with new creations for social media to activate people. If they are involved in your company’s communication, there is a strong possibility that they will stay with you and in the final effect - buy your product or service.

Next advantage - it’s just cheaper and more profitable to make an advertising campaign online than offline. Through the Internet, well-optimized commercials can reach a group of customers willing to buy your products or services, with lesser costs than by using other media like TV, newspaper, etc. You can personalize your ads to specific groups of customers and be sure they will reach them. So if there are people who entered your website but then left, you can prepare personalized commercials for them, encouraging them to visit your website again and buy something.

What’s important - digital marketing is measurable. It offers analytical capabilities so you can measure results at each step of your campaign. All the results are available at hand, so you don’t have to wait for them. Digital marketing allows you to observe who bought your product or service - for example, people from your website or from social media channels. Traditional marketing doesn’t offer this possibility. It’s difficult or even impossible to find out if your new customers found you through newspapers, radio, or any billboard in the city center.

Take advantage of digital marketing.

Digital marketing is the best way to get new customers, undoubtedly. If you’re the boss of a big company, you probably make campaigns with a global reach. But if you have a small restaurant in a small city, you can direct your ads to people living in this place. There are as many possibilities as ideas, so be creative! :)

Do you need any support with digital marketing? In Spinbits we can help you with SEO/SEM, copywriting, phrase, and link building, through AdWords, Google / Facebook / Instagram / LinkedIn Ads, and many more.

Don’t hesitate to contact us! :)


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