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How does a website affect a business?

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Company's visibility on the Internet is nowadays the basis for doing business. A website is not only a company's showcase but also an important element of conducting effective marketing activities and a real chance to develop your business. Find out why.

How does a website affect a business?

A website is a professional way to present your company. Its main goal is to reach as amany potential customers as possible. It is the first step of initiating interaction with them, and thus the beginning of building a relationship, which is the basis for establishing the cooperation. This, in turn, means financial benefits for your business, so when asking how does a website impact your business you should analyse the most important elements of modern web design, as having a website is not the key to success alone. What is most important is the structure of the website, i.e. the number and layout of individual subpages. However, it's not about choosing the type of page, because the one page vs. multi-page duel is still going on and both solutions have their undoubted advantages, The basic principle of UI/UX is intuitivness so that the navigation of the page is smooth. Appropriate structure favours effective SEO optimisation, which is extremely important for the visibility of our business. Besides, remember about minimalism and good content.

Why is having an updated website important?

Now that you know quite a bit about how does a website impact your business, it is time to mention how important it is to update your website. Here are the 5 most important reasons why having an updated website is important:

1.** Ensure data safety** Without updates to the site, the risk of hackers attacks increases. Security vulnerabilities may lead to data theft and complate loss of the website.

  1. Functionality improvement

Updating the website opens up a number of possiblities, and it is often thee possibilities that enable you to implement new and, consequently, more interesting solutions to the website. It concerns both visual and functional aspects. The latter means flexibility, i.e. implementing the most up-to-date solutions.

  1. SEO improvement

Regular updating of the site lets you** rank higher in Google than your competitors**. Also, a skilful updating of the content is crucial, one that does not focus solely on stuffing keywords.

  1. Improve website speed

The most common reason for hight rejection rates is a page taking too much itme to load. Why? Because the users don't have time and they want to get the information quickly... as soon as possible. Another reason for the slowdown of websites is old themes or too heavy files. That is why having an updated website is important.

  1. The future is mobile

Among the most annoying problems of users viewing a website is its incorrect display on mobile devices. Being mobile-friendly is not only a convenience but also a trend that's gaining momentum.

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